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General SEO

This category is for articles related to General SEO topics

Search geeks Speak

Welcome back to another episode of Search Geeks Speak. In this episode Terry and Dave are interviewing their smartest SEO friends a href="https://www.stonetemple.com/" target="_blank">Eric Enge, Ammon Johns, Bill Slawski and Doc Sheldon about RankBrain!

Rankbrain

Terry and David went over a number of topics ranging from how the AI and machine learning is used. They also discussed how to optimize your site to take advantage of it, how it works to re-rank pages and more.

RankBrain Panel Discussion:

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Given the amount of apparent confusion around how it will affect your marketing efforts, we felt it was time to dive into what it means to you.

RankBrain1.jpg

Connecting the dots

What I do think is important is that we're seeing a definitive moment in where search is probably going in the future. Give we have a Google Hangout on this topic today, I felt one more post was in order.

Again, I get the sense that these are early days for the associated elements that seem to be part of this current chain in the evolution of how Google works. We know that they are using the machine learning parts in other areas such as spam detection already. So that part of this puzzle, isn't limited to just RankBrain.

These days we see a lot of folks in the SEO industry trying to analyze websites after penalties or as part of a competitor analysis process. Which is cool. The problem lies in the fact that these tools are actually reporting on what they call “visibility” not actual traffic.

Let's consider one of the more cited resources, SearchMetrics. They're visibility metrics are certainly much different than actual search referrer traffic. I would know, I wrote an article for them about it.

Don't jump to conclusions.

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If there's one thing I know well, it's how to deal with lost traffic and Google penalties. Over the last 5 years or so it has become a large percentage of the work I do. One of the problems we often face when doing this type of consulting is a serious lack of information to do the forensics with.

Today we're going to look at what to track, and why.

b2ap3_thumbnail_Lost-traffic-tracking.jpg

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Tagged in: Google panda penguin

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