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General SEO

This category is for articles related to General SEO topics

These days we see a lot of folks in the SEO industry trying to analyze websites after penalties or as part of a competitor analysis process. Which is cool. The problem lies in the fact that these tools are actually reporting on what they call “visibility” not actual traffic.

Let's consider one of the more cited resources, SearchMetrics. They're visibility metrics are certainly much different than actual search referrer traffic. I would know, I wrote an article for them about it.

Don't jump to conclusions.


If there's one thing I know well, it's how to deal with lost traffic and Google penalties. Over the last 5 years or so it has become a large percentage of the work I do. One of the problems we often face when doing this type of consulting is a serious lack of information to do the forensics with.

Today we're going to look at what to track, and why.


Tagged in: Google panda penguin


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