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Posted by on in Uncategorized
This Week In Search

Welcome back to another week and all the latest search and SEO news from the week past. This week we talked about Google AMP implementation; Silicon Valley Google posts search results; Google adwords expanded headlines now live; improve internal linking calculate internal pagerank; copyright bully getty images complains eu Google forced image search; best practices for 301s in large htaccess file; Google brings back in-depth articles to search results 17 day outage; AMP survey; Googles reasonable surfer patent updated and more!

Here's the video version (podcast is below that);

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Search geeks Speak

Welcome back to another episode of Search Geeks Speak. In this episode Terry and Dave are interviewing their smartest SEO friends a href="https://www.stonetemple.com/" target="_blank">Eric Enge, Ammon Johns, Bill Slawski and Doc Sheldon about RankBrain!

Rankbrain

Terry and David went over a number of topics ranging from how the AI and machine learning is used. They also discussed how to optimize your site to take advantage of it, how it works to re-rank pages and more.

RankBrain Panel Discussion:

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Posted by on in Industry News
This Week In Search

Welcome back to another week and all the latest search and SEO news from the week past. This week we discussed the ultimate SEO quiz; consumers feel Google search; how to get Google calendar events in the search results; is rank tracking useful in modern SEO; Google's last penguin update?; Google says don't worry too much about page speed; Google expands amp into news; New Google manual action algorithm penalty; Google ranking algorithm hits and Google on footer boilerplate content!

Here's the video version (podcast is below that);

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Given the amount of apparent confusion around how it will affect your marketing efforts, we felt it was time to dive into what it means to you.

RankBrain1.jpg

Connecting the dots

What I do think is important is that we're seeing a definitive moment in where search is probably going in the future. Give we have a Google Hangout on this topic today, I felt one more post was in order.

Again, I get the sense that these are early days for the associated elements that seem to be part of this current chain in the evolution of how Google works. We know that they are using the machine learning parts in other areas such as spam detection already. So that part of this puzzle, isn't limited to just RankBrain.

Ok, because we all need a laugh.. right?

I was updating the SEO Dojo YouTube account today and realized I hadn't put the most recent “If Google was a guy” videos from CollegeHumor, into the “Humour” playlist we have...

After watching them all again.. I decided it wouldn't hurt to share here, for those that haven't seen them. They're a blast and should keep any self respecting search geek in stitches, for at least an hour or so... it did for me.

Anyway, enjoy these if you haven't before.

Part 1

Posted by on in Industry News
This Week In Search

Welcome back to another week and all the latest search and SEO news from the week past. This week we're getting into how Google processes different algos to determine sites ranking; Google Paul Haahr on patents and SEO; Google local ranking signals; how does Google determine my local ranking; Google testing the new penguin algorithm; what is Google rankbrain; when fake good reviews are bad for business and more!

Here's the video version (podcast is below that);

...

Posted by on in Industry News
This Week In Search

Welcome back to another week and all the latest search and SEO news from the week past. This week we're getting into the Google Q&A, 302s passing PageRank, Google's RankBrain and much more.

Here's the video version (podcast is below that);

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Yesterday week I was watching a Hangout with (among others) Andrey Lipattsev, Search Quality Senior Strategist at Google. At one point Rand, Eric and Ammon were talking to him about some experiences they'd tested with click data, and asked if indeed Google was using it in some form.

b2ap3_thumbnail_Google-click-data.jpg

Long story short, Andrey couldn't really confirm nor deny the specific instances the boys mentioned, without more information. He did however imply that in some instances (shorter temporal ones) there could indeed be some ranking benefits from said signals.

That of course is interesting as Googlers have generally distanced themselves from that as being too noisy and spam-able. I myself have had that reply in the past when talking with former web spam team head, Matt Cutts.

Posted by on in Industry News

Posted by on in Technical SEO

So, what exactly is “technical” SEO? That's something we discussed in the first part of our Friday SEO Chat last week and methinks it's a great topic to get into. While the value of it, to those of us in the know, is obvious, we also noted that there are still a lot of SEOs out there that still don't really seem to “get it”.

Enjoy

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In the 2nd part of a two part series on content programs and strategy, we're going to be looking at content development and promotion (on-site and off-site). 

Search Geeks Speak

Obviously we're all long heard the mantra of "content is King" over the years, but very little on how to best approach that. In the first part of the journey we looked at content audits and content strategy, (you can find that here). Now we're going to be looking at strategies geared towards the development and promotion elements.

Our guests will include;


It should be a great session... be sure to join us by going to the event page HERE or watching it live here on the site.
Hits: 791

Posted by on in Forensic SEO

For those of you that have been living under the proverbial rock, (or don't care) a recent Moz Whiteboard Friday by Josh Bachynski stirred up a whole bunch of controversy. It surrounded not only the efficacy of using the disavow (as a stand-alone for Penguin issues) as well as how one should conduct themselves in public forums.

b2ap3_thumbnail_Disavow-Debate.jpg

Me? I have always maintained that there's probably some form of trust scoring that is associated with them and they are indeed, worth doing (with Penguin or a manual penalty for "unnatural links").

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These days we see a lot of folks in the SEO industry trying to analyze websites after penalties or as part of a competitor analysis process. Which is cool. The problem lies in the fact that these tools are actually reporting on what they call “visibility” not actual traffic.

Let's consider one of the more cited resources, SearchMetrics. They're visibility metrics are certainly much different than actual search referrer traffic. I would know, I wrote an article for them about it.

Don't jump to conclusions.

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Posted by on in Industry News

Around here at the SEO Training Dojo we have what we like to call a 'fight club' mentality. Essentially, what's said behind closed doors, stays there. All to often SEOs like to write about their latest tactics. For which, I am sure Google is appreciative.

But on this occasion, we just can't keep our silence. Good friend of mine (and the Dojo) Bill Slawski shared some incredible ranking factor advice that just had to be shared. And as you all know, when Bill talks, people listen.

Domain registration timing ranking factor

Did you know that the time of year that you register a domain is indeed a ranking factor? Check this thread on Google Plus out.

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Posted by on in Industry News

When it comes to tools, there's lots of great ones already out there, like our friends at Majestic, Raven and of course, the Moz community. And when it comes to learning the craft through structured formats, our friends at SEO Book have it covered. So, we really didn't want to go down that road. So what's left for a search community to do?

Easy; foster community engagement and the evolution of the SEO industry.

 

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So, the gang here at the Dojo have been taking shots at when the next Google Penguin update is going to be. They tend to roll every 6 months or so... which means we'due.

When do you think it will be? Let me know in the comments... oh and here's a little movie poster we came up with just for fun...

Penguin  3.0

Hits: 2063

Posted by on in Industry News

Well folks... it's that time of year once more. The humble land that is the SEO Training Dojo community is celebrating it's 4th birthday, and we couldn't be more excited.

It's been a long road for the SEO world and we've dealt with a seemingly never-ending slew of changes with the search world and an ongoing evolution that's made it more complicated than ever to work in this thing of ours. SEO is far from dead, it's become more tactical than ever. Which is great news for us I guess, since it takes a strong community of professionals to stay on top of things.

b2ap3_thumbnail_Dojo-4th-Bday.jpg

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Posted by on in Industry News

Can't say that I've seen this before, nor can I seem to reproduce it with any kind of consistency. But it is something 'new', no? Friend of the Dojo, Mike Wilton, shared the discovery today after noticing it while searching for the term [tarantula]. Here's a screen to explain..

b2ap3_thumbnail_KG-Suggest.jpg

The two listings there in the Google suggest drop down seem to be entity expansions based on the knowledge graph updates and leads to query refinements like so;

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Tagged in: Google suggest update

Yea, I'm going there. Normally I don't jump on the bang wagon that is the flailing of the SEO industry each time Google rolls over in the night. The reasoning lies in that we generally don't know much early on and it takes time to digest things. Today, I am breaking that rule.

While I don't really have any hard insights into Google's new Hummingbird algorithm change, we have been talking amongst ourselves about some things over the last month, that are now making some more sense.

Google-HummingBird.jpg

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When you read a lot of patents and papers there is a lot of new layers on the search onion. But every now and then... you come across something that makes you really stop and think. Today is one of those days. We never know when they'll happen, but they inevitably will. Pathetic as it is, I sort of pine for 'em.

We all know that mobile search continues to grow, including geo-localization. Most of us also have seen the rise of personalization over the years. The relationship of temporal elements, if it is adapting older content or preying upon the QDF (query deserves freshness) is also fairly common knowledge. That's what makes today's journey fun, it covers all three!

b2ap3_thumbnail_Geo-behavioural.jpg

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That's kinda what I was starting to think Frank... that the effects they were seeing are somewhat QD...
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