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Recent blog posts

These days we see a lot of folks in the SEO industry trying to analyze websites after penalties or as part of a competitor analysis process. Which is cool. The problem lies in the fact that these tools are actually reporting on what they call “visibility” not actual traffic.

Let's consider one of the more cited resources, SearchMetrics. They're visibility metrics are certainly much different than actual search referrer traffic. I would know, I wrote an article for them about it.

Don't jump to conclusions.

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Posted by on in Industry News

Around here at the SEO Training Dojo we have what we like to call a 'fight club' mentality. Essentially, what's said behind closed doors, stays there. All to often SEOs like to write about their latest tactics. For which, I am sure Google is appreciative.

But on this occasion, we just can't keep our silence. Good friend of mine (and the Dojo) Bill Slawski shared some incredible ranking factor advice that just had to be shared. And as you all know, when Bill talks, people listen.

Domain registration timing ranking factor

Did you know that the time of year that you register a domain is indeed a ranking factor? Check this thread on Google Plus out.

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Posted by on in Industry News

When it comes to tools, there's lots of great ones already out there, like our friends at Majestic, Raven and of course, the Moz community. And when it comes to learning the craft through structured formats, our friends at SEO Book have it covered. So, we really didn't want to go down that road. So what's left for a search community to do?

Easy; foster community engagement and the evolution of the SEO industry.

 

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So, the gang here at the Dojo have been taking shots at when the next Google Penguin update is going to be. They tend to roll every 6 months or so... which means we'due.

When do you think it will be? Let me know in the comments... oh and here's a little movie poster we came up with just for fun...

Penguin  3.0

Hits: 1222

Posted by on in Industry News

Well folks... it's that time of year once more. The humble land that is the SEO Training Dojo community is celebrating it's 4th birthday, and we couldn't be more excited.

It's been a long road for the SEO world and we've dealt with a seemingly never-ending slew of changes with the search world and an ongoing evolution that's made it more complicated than ever to work in this thing of ours. SEO is far from dead, it's become more tactical than ever. Which is great news for us I guess, since it takes a strong community of professionals to stay on top of things.

b2ap3_thumbnail_Dojo-4th-Bday.jpg

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Posted by on in Industry News

Can't say that I've seen this before, nor can I seem to reproduce it with any kind of consistency. But it is something 'new', no? Friend of the Dojo, Mike Wilton, shared the discovery today after noticing it while searching for the term [tarantula]. Here's a screen to explain..

b2ap3_thumbnail_KG-Suggest.jpg

The two listings there in the Google suggest drop down seem to be entity expansions based on the knowledge graph updates and leads to query refinements like so;

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Tagged in: Google suggest update

Yea, I'm going there. Normally I don't jump on the bang wagon that is the flailing of the SEO industry each time Google rolls over in the night. The reasoning lies in that we generally don't know much early on and it takes time to digest things. Today, I am breaking that rule.

While I don't really have any hard insights into Google's new Hummingbird algorithm change, we have been talking amongst ourselves about some things over the last month, that are now making some more sense.

Google-HummingBird.jpg

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When you read a lot of patents and papers there is a lot of new layers on the search onion. But every now and then... you come across something that makes you really stop and think. Today is one of those days. We never know when they'll happen, but they inevitably will. Pathetic as it is, I sort of pine for 'em.

We all know that mobile search continues to grow, including geo-localization. Most of us also have seen the rise of personalization over the years. The relationship of temporal elements, if it is adapting older content or preying upon the QDF (query deserves freshness) is also fairly common knowledge. That's what makes today's journey fun, it covers all three!

b2ap3_thumbnail_Geo-behavioural.jpg

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Originally I had wrote a post that covered both the history of the messages and a collection of replies to various reconsideration requests. It became quite evident that it was going to be a bit much for a single post, so this is part II of the series.

You can find Part I here;

Again, the goal here is really about keeping a running record of the various messages and replies from Google. Over time we can learn from them and hopefully help some folks when they get the urge to freak out.

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Yes, it sucks. Yes... getting one is never fun. But it does happen and it happens a lot. Hell, it's been the cornerstone of a lot of my SEO consulting work over the last few years. When things go wrong, they seek out the fixer!

Anyway, I figured it was time that I had somewhere to keep my collection of various manual actions and reconsideration request replies for all time. Something to refer to for relevance and history. So here we go.....

Not sure if you have a manual penalty? Try out this new tool from Google.

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Tagged in: Forensics Google Penalty

Interestingly enough I was sitting here writing about Google's manual actions. A two part series actually on the types of actions and a history of replies from Google. Then, because the SEO Dojo chat room is soooooo awesome, one of our uber geeks, Wissam Dandan, passed me this;

View manual webspam actions in Webmaster Tools

While they are still going to be sending out messages on manual actions, this tool can be used for a quick real time check on a domain. The tool breaks things down into;

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Posted by on in Industry News

Yup it's true, we started a little experiment last week by doing the show LIVE over on Google Plus Hangouts. We enjoyed it so much, we're going to be doing it that way moving forward.

The Regulators

Yes, we'll still be doing it in podcast version as well... so if you listen to the show here on the site or via iTunes, no worries, we'll still be doing that as well. We've simply added to the format.

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One of our members, Doc Sheldon of Top Shelf Copy, was noting on the boards that there's some changes (apparently?) to the Google Help docs on "Link Schemes". While I have no idea what's new or added, I did find a post from July, a thread on WMW from Oct. 2012. If anyone has a running tab on changes to this page, please do let me know.

As a guy that does a lot of forensic consulting, including Penguin and Unnatural Links issues, it seems this page is a bit of a blueprint as far as what might be causing you grief.

b2ap3_thumbnail_Google-on-link-schemes.jpg

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Tagged in: Google link building

Posted by on in Industry News

Hey gang, just a quick update to let you know about some things we've been changing with the Friday chat sessions.

For starters, about a month ago we started doing them live, via Google Hangouts. This seemed like a natural evolution from the previous text chat's on Skype. Sure, you can still drop in there and engage during the sessions, we've just stepped it up some.

b2ap3_thumbnail_SEO-Friday-Chat.jpg

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Tagged in: Google News SEO Dojo

Over the last week or so I have been out and about posting and yakking... A LOT. No really, even for me. It's all just kinda nutty when I look at it in aggregate. Anyway, for those interested....

Here's the trail;

Writing

As always I have been writing stuff, but over the last week or so I seemed to be going a little mental with it. Some days I just can't stop the voices, so I hafta let it out!

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Hey gang, Dave here with a bit of an update. For those paying attention you may have noticed we're branching out in a few directions lately;

New Google Webmaster Tools section

Over in the Study Hall, we recently started adding some content in the form of a series on Google Webmaster tools. We covered these in a recent Friday Chat session and now we're going to publish what we learned.

b2ap3_thumbnail_Google-webmaster-tools.jpg

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Recent Comments

never let your tools do the thinking - imagine what a chainsaw would do
Frank Watson
Bill's point of how G could be using feedback from SERP engagement as indicator of good ranking sele...
Frank Watson
Must, must, must use multiple tools to triangulate on problems, not the least of which is your brain...
Dave, this is priceless[i]![/i] I so enjoyed the G+ thread - as well as the Stone Temple hangout. We...
Slawski got me thinking about the need for our Hillbilly Blood boys (Spencer & Eugene) to do SEO.
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