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The Great Google Disavow Debate of 2015

Posted by on in Forensic SEO
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For those of you that have been living under the proverbial rock, (or don't care) a recent Moz Whiteboard Friday by Josh Bachynski stirred up a whole bunch of controversy. It surrounded not only the efficacy of using the disavow (as a stand-alone for Penguin issues) as well as how one should conduct themselves in public forums.

b2ap3_thumbnail_Disavow-Debate.jpg

Me? I have always maintained that there's probably some form of trust scoring that is associated with them and they are indeed, worth doing (with Penguin or a manual penalty for "unnatural links").

Here's the session, and a few reactions to it;

I tend to think of it as such;

  • Google identifies 1000 bad links (and dampens scoring 1.0)
  • You disavow 500
  • Google gives you a 0.5 reduction in scoring dampener.

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Anyway, we got the gang together last Friday and hased out various opinions from the experts. Below is a set of clips from that session so that you can make up your own mind.

Participants Included;


Josh Bachynski Speaks

Along the way Josh also dropped in on the session to further state and clarify his case since it hit the fan. Again, you have to think for yourself and make up your own mind. This second video are some highlights from that part of the session.


At the end of the day, I wouldn't be too quick to disregard the Google disavow file for manual or Penguin actions.

  • If you'd like to watch the entire session (2hrs long) the video is here.
  • If you'd like to join us for this week's chat (on authority and influence), go here.

 

Hi my name is Dave and I, am an algo-holic


I am an avid search geek that spends most of his time reading about and playing with search engines. My main passion has always been about the technical side of things from a strong perspective rooted in IR and related technologies.


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Comments

  • Guest
    Brian Mcfarlane Monday, 19 January 2015

    Be Kind, Be helpful or Be gone.

  • Guest
    Anne Haynes Wednesday, 21 January 2015

    I listened to the disavow file podcast today. Even without automated bad link tools, you can still screw up the disavow file. There is human error in everything. I really hope Google is not dinging sites for accidentally having good links in the disavow file....

  • Guest
    Anne Haynes Wednesday, 21 January 2015

    I'm still listening to the podcast. I'm adding schema to PDP pages to keep Google Merchant Center pricing current. In this case I think adding schema to an already built website makes sense :)

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