Welcome to the first ever ‘SEO Geeks’ newsletter. I decided to put the inaugural edition out on my birthday (Mar 02) in hopes you’ll be nice this noob publisher. Please send me some feedback on what you liked or disliked about it….
As we move along I hope to improve the offering each week… thanks ever-so-much for your interest and I hope you find at least a few useful tidbits to feed the need.
Tip of the week
Blogging SEO 101 - Title and heading relations.
Today’ tip is one an associate and I were talking about that I felt worth passing along.
When you’re doing on-page work it is a good idea not to have the on page title (h1-5) the same as the meta-title. Unfortunately most CMS/Blog apps do this automatically which I truly limiting. We want to have them close to being the same; but not exact.
For example;
- Page Heading; ‘Top 10 ways blue widgets save money in a bad economy’
- Meta Title; ‘How blue widgets save money in tough times’
Now, in our case ‘blue widgets’ and ‘save money’ are the core concepts. We want to establish those obviously in both variants. But we also want diversity.
Not only does this approach help reinforce the theme and offer more long tail potential; it is good for link building. Why? Because, some people will link to the page with the page heading while others, to the meta-title (especially social auto-grabbers). This ultimately means more link diversity and is a good thing to do when possible.
The best SEO tips require no more than forethought. This is a simple one that pays dividends immediately.
