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Google personalized Search
If you're looking to dig into personalization methods from the folks at Google - this is a great place to start.

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file icon Website flavored searchhot!Tooltip 02/07/2009 Hits: 775
Google 2006 - In a method of profiling a website, an information server receives multiple search queries from a website submitted by different users. Different search results responsive to the search queries are provided to the requesting users. The information server monitors activities of the users on the search results and generates a profile for the website using the search queries and the user activities. When the informationserver receives a same search query from two different websites, it identifies a plurality of information items associated with the search query. The information server uses profiles of the two websites to customize the information items into two different orders and serves the information items to the two websites in the two different orders.
Google 2006 - A universal distributed search system allows users to find and distribute search results (possibly including advertisements) to those with whom they communicate. The search results can be easily distributed by the user via a simple interface that allows the search results to be easily added to the user's content. Search queries entered by the user or search results received from search components may be automatically refined by the system.
file icon Group Customized Searchhot!Tooltip 02/07/2009 Hits: 796
Google 2007 - A computer-implemented method associates a plurality of groups with a user. Each group may have at least one profile. The method also includes receiving a search query from the user and identifying information items associated with the search query. The method computes adjusted scores for the information items based on the groups' profiles, and ranks the information items accordingly before providing the ranked information items to the user. Alternately, a computer-implemented methodassociates a group having a plurality of profiles with a user. The method also includes receiving a search query from the user and identifying information items associated with the search query. The method computes adjusted scores for the information items based on the group's profiles, and ranks the information items accordingly before providing the ranked information items to the user.
Google 2006 - A user's prior searching and browsing activities are recorded for subsequent use. Auser may examine the user's prior searching and browsing activities in a numberof different ways, including indications of the user's prior activities related toadvertisements. A set of search results may be modified in accordance with theuser's historical activities. The user's activities may be examined to identify a setof preferred locations. The user's set of activities may be shared with one or moreother users. The set of preferred locations presented to the user may be enhancedto include the preferred locations of one or more other users. A user's browsingactivities may be monitored from one or more different client devices or clientapplication. A user's browsing volume may be graphically displayed.
Google 2006 - A user's prior searching and browsing activities are recorded for subsequent use. Auser may examine the user's prior searching and browsing activities in a numberof different ways, including indications of the user's prior activities related toadvertisements. A set of search results may be modified in accordance with theuser's historical activities. The user's activities may be examined to identify a setof preferred locations. The user's set of activities may be shared with one or moreother users. The set of preferred locations presented to the user may be enhancedto include the preferred locations of one or more other users. A user's browsingactivities may be monitored from one or more different client devices or clientapplication. A user's browsing volume may be graphically displayed.
Google 2006 - A user's prior searching and browsing activities are recorded for subsequent use. Auser may examine the user's prior searching and browsing activities in a numberof different ways, including indications of the user's prior activities related toadvertisements. A set of search results may be modified in accordance with theuser's historical activities. The user's activities may be examined to identify a setof preferred locations. The user's set of activities may be shared with one or moreother users. The set of preferred locations presented to the user may be enhancedto include the preferred locations of one or more other users. A user's browsingactivities may be monitored from one or more different client devices or clientapplication. A user's browsing volume may be graphically displayed.
file icon Combining sets of favoriteshot!Tooltip 02/07/2009 Hits: 763
Google 2006 - A user's prior searching and browsing activities are recorded for subsequent use. Auser may examine the user's prior searching and browsing activities in a numberof different ways, including indications of the user's prior activities related toadvertisements. A set of search results may be modified in accordance with theuser's historical activities. The user's activities may be examined to identify a setof preferred locations. The user's set of activities may be shared with one or moreother users. The set of preferred locations presented to the user may be enhancedto include the preferred locations of one or more other users. A user's browsingactivities may be monitored from one or more different client devices or clientapplication. A user's browsing volume may be graphically displayed.
Google 2006 - A user's prior searching and browsing activities are recorded for subsequent use. Auser may examine the user's prior searching and browsing activities in a numberof different ways, including indications of the user's prior activities related toadvertisements. A set of search results may be modified in accordance with theuser's historical activities. The user's activities may be examined to identify a setof preferred locations. The user's set of activities may be shared with one or moreother users. The set of preferred locations presented to the user may be enhancedto include the preferred locations of one or more other users. A user's browsingactivities may be monitored from one or more different client devices or clientapplication. A user's browsing volume may be graphically displayed.
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