Byron Gordon, SEO-PR, interviews Avinash Kaushik, Analytics Evangelist, author, and keynoter at SES Chicago 2010. Avinash describes his love for using tag clouds to help visualize tons of keywords and cites the example of the LDS (mormon) Church, which features great diversity in its keyword terms to attract a great deal of Web traffic. LDS church ranks in the top 3 on Google for the term 'church.' Avinash says search marketers can learn a lot from the seo work done by the LDS church to its website. Next, Avinash talks about the overemphasis companies place on the head of search rather than the tail. Companies spend too much time fixated on just 10 terms instead of on the magic that long-tail keyword terms provide. To use advanced visualization techniques can help companies bring all of the necessary data on a single page and give them success in identifying those keyword terms that will boost their SEO. Finally, Avinash stresses how companies need to move away from the traditional model of revenue and conversion rates and judge SEO in terms of the economic value it provides. Economic value is quantifying what value was added to the business for every job the site is trying to do.
For more information about Avinash, please visit his blog: http://www.kaushik.net
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