In this video interview, videologist Grant Crowell explains that online video involves various kinds of rights and permissions that businesses need to be aware of -- covering such topics as "fair use," stock footage, and music used in videos.
For example, news sites may be able to use audio and video clips under the copyright "Fair Use" provisions, whereas commercial sites might need to get permission to use the same clips.
Content, too, may require permissions. Filming content from a conference may require special permission. Interviews with individuals may need written waivers or releases to ensure that the content may be shown online.
Crowell recommends that businesses with a business model that includes online video should consult an attorney who specializes in intellectual property as well as Internet law.
Make sure you have permission to use music and stock footage in your videos also, he says. Such permission is offered with much stock material available online.
Grant Crowell is a videologist with ReelSEO.com, The Online Video Marketer's Guide covering the business and technology of online video. They provide news, research, analysis, tips and trends for the online video and Internet marketing industries.