Category: Interiews and Presentation

Tags: Bruce Clay, Google Instant, behavior, search engine, SEO, PPC, optimize, long-tail, keywords, detour, Ralph Wilson, Web Marketing Today

In this video interview, SEO expert Bruce Clay discusses the impact of Google Instant on search engine optimization as well as pay per click marketing. I like Google Instant, says Clay, but proceeds to outline the implication of this feature of Google search. One potential downside is that people see a suggestion that takes them on a detour from their original intention. Implications are that siteowners may need to optimize for suggestions that appear when their main keywords are typed in. Google Instant will stimulate SEO action for a lot of long-tail keywords that you probably should have optimize for prior to this. You may find more 4-, 5-, and 6-word queries than before, though Google keyword tools have reduced the number of suggestions for long-tail words. Google Instant is clearly a suggestion tool, but it doesn't seem to be significantly changing user behavior, though people seem to be fitting what they would have typed randomly into the suggestions given. But how Google Instant will affect local search and geotargeting isn't clear as yet. (This interview was recorded in October 2010.) In this video interview, SEO expert Bruce Clay discusses the impact of Google Instant on search engine optimization as well as pay per click marketing. I like Google Instant, says Clay, but proceeds to outline the implication of this feature of Google search. One potential downside is that people see a suggestion that takes them on a detour from their original intention. Implications are that siteowners may need to optimize for suggestions that appear when their main keywords are typed in. Google Instant will stimulate SEO action for a lot of long-tail keywords that you probably should have optimize for prior to this. You may find more 4-, 5-, and 6-word queries than before, though Google keyword tools have reduced the number of suggestions for long-tail words. Google Instant is clearly a suggestion tool, but it doesn't seem to be significantly changing user behavior, though people seem to be fitting what they would have typed randomly into the suggestions given. But how Google Instant will affect local search and geotargeting isn't clear as yet. (This interview was recorded in October 2010.) Bruce Clay is the founder of Bruce Clay, Inc., one of the leading search engine optimization firms internationally, celebrating their 15th anniversary in January 2011. They offer training; the Search Engine Optimizations for Dummies book; speaking at conferences; one-day training at SES, SMX, and AdTech; SEO; PPC; analytics; branding; and social media. This interview was taped at the Search Engine Strategies Chicago conference, October 2010.

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