In this video interview, website promotion expert Jonathan Allen explains one way to shoot and distribute a video that will help promote your business. He explains that a "50 People, One Question" type of video -- mixed with Facebook and YouTube -- can generate lots of traffic to your video, and interest people in your business.
Business video tends to be dry and boring, says Allen, while the Internet is about funky and fresh. If you remix good ideas you've seen on the Internet and apply them to your business, you can produce an interesting video.
The following idea came from a romantic video, "50 People, One Question," shot on the streets of New York and London posing the question, "Where do you want to wake up tomorrow?" Then the answers were edited together to make a short video.
This could be adapted to SEO, for example, by posing the question at a trade show: "What should we do with black-hat SEO?" Then edit the answers into a brief, 3-minute video. We show a clip from this video, so you can see the effect.
Now upload a video like this to Facebook and tag everyone in the video so they discover it privately. Then they'll start sharing it with their friends and harness the power of their private networks.
Then a bit later, put it on YouTube so bloggers will pick it up and embed it in their blogs.
The idea is to shoot people's answers to a question that relates to your business in your hardware store or on the streets of your town -- or at a trade show -- that points people to your business.
Jonathan Allen is the director of Search Engine Watch, an Incisive Media publication that explores search engines, social media, how to promote your website. This interview was recorded at the Search Engine Strategies Conference in Chicago, October 2010.