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Jonathan Allen, Director, SearchEngineWatch, interviews Thom Craver, Web and Database Specialist, Saunders College (RIT), Dave Davies, CEO, Beanstalk SEO, Garry Przyklenk, Founder, Eclipseo Online Marketing, and Terry Van Horne, Partner, Reliable SEO and SEO Training Dojo, at SES Toronto 2011 on the subject of the most recent change to Google's algorithm called Panda. Jonathan puts forth the question: how should webmasters and SEOs be spending their resources in a post-panda world? It depends on what types of sites they are running and whether they were experiencing any problems during panda or not, according to Dave Davies. Dave says Panda should be viewed as a normal, standard search engine algorithmic update; hence webmasters and SEOs should evaluate panda's impact on their website based on a user standpoint and an incoming link standpoint and make any changes accordingly. Analyzing your traffic, especially your business traffic against business objectives is extremely important, according to Garry Przyklenk. Gary says webmasters should focus on building a community around different applications and on different traffic sources and once you have a good mix that is driving actionable business outcomes, than you won't be as affected when an algorithm change happens. Thom Craver s says webmasters should always be evaluating their traffic, in particular their macro conversions and always be focusing on your analytics and KPIs. Terry Van Horne says most sites he evaluated were terrible; either they were full of ads or just plain ugly to look at and provided at terrible user experience. Secondly, diversify. You want to have different SEO techniques and different sources of traffic. To learn more about speaking at SES Toronto, please visit: http://www.sestoronto.com

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