Category: Interiews and Presentation

Tags: Greg Jarboe, SEO-PR, small businesses, small biz, jobs, bureaucracy, agility, speed, slow, fast, Ralph Wilson, creative, innovator, youTube, Southwest Airlin

Small businesses, says Internet marketer Greg Jarboe, have the advantage of speed and agility, the ability to implement an idea quickly. As a result, they are able to create more jobs than big businesses. In big business, he says, a bureaucracy sets in. And somewhere in the bureaucracy, there's a Department of Sales Prevention that seems to block ideas that can help the company. In contrast, a small business can sift through all the options and make a decision quickly. Small businesses can see both the opportunities and the threats -- and act on them much faster than larger businesses. Because of the size of the organization, there's no disconnect in communication. Jarboe comments, that they've seen working on YouTube that the small companies are the innovators who do things long before the big companies figure out that it can be done and how to do it. Dr. Wilson adds that, for a go-getter, for a creative person, you really don't want a bureaucracy restricting you. If you can make money working for yourself, it frees you to do what you can do best. One danger, however, is that as a small business grows, the innovative owner may get 'promoted' to being a manager, which may not be what he or she does best. No all big companies lose agility as they grow, says Jarboe. There are exceptions. One is Southwest Airlines, where 'the employee is always right.' Employees are empowered to make the tough decisions, knowing that the company will back them up. Greg Jarboe is president and co-founder of SEO-PR, an SEO firm that specializes in optimizing press releases, videos, etc. Greg is the author of YouTube and Video Marketing: An Hour a Day. This interview was taped on August 17, 2011 at the SES conference Conference in San Francisco.

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