Category: Content Strategy

Tags: Salescopywriting, Howto, Saleswriting, Conversions, Webwriting, Ecommerce, Websitecopying, Contentcreation, Onlinewriting, DirectResponse

The SEO Copywriting blog has the video plus narrative notes! At http://bit.ly/xJsoZ1 If you tuned into last week's SEOcopywriting video ( http://bit.ly/y7go45), you know that we talked about 3 ways to tell if your sales copy sucks. Realizing that there were more ways that sales copywriting can go wrong, I decided that a follow-up video was in order: 3 more ways to tell if your sales copy sucks. This week's video builds on last week's with identifying 3 more common mistakes folks make when creating sales copy, such as: tone and feel being off base; withholding substantive info so folks will be induced to call you; and stuffing keywords into your content thinking "just in case..." All are so wrong, and worse yet, grossly counter-productive. So tune in as I address these common sales copy blunders, and what to do instead. Want more SEO copywriting goodness? Check out the SEO Copywriting site at http://www.seocopywriting.com/ for tips, resources, expert interviews, and more! And while you're there, be sure to sign up for the free weekly SEO Copywriting newsletter, rich with SEO copywriting tips and delivered hot and fresh to your inbox: http://seocopywriting.com/seo-copywriting-buzz/ Have a question you'd like answered? Fantastic! Tweet it to @heatherlloyd or email heather@seocopywriting.com!

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