Special Guest: Adele Revella, President of Buyer Persona Institute, Inc.
Buyer personas are a fundamental aspect of B2B marketing. These detailed profiles of customers that the company hopes to attract help marketers make essential marketing decisions.
During the premier episode, guest host Jeff Ogden and Adele Revella, President of the Buyer Persona Institute and author of The Buyer Persona Manifesto, discuss:
• Why buyer personas matter
• The impact of consumers making decisions earlier in the buying process
• The increasing importance of understanding consumers
• What information is necessary to create quality buyer personas
MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
Upcoming episodes: Thursday, December 1, Adele Revella returns to MadMarketingTV to provide more insights about how you can use buyer personas to better communicate with your customers.