Category: Content Strategy

Tags: Marketing, Adele Revella, buyer persona, buyer persona institute, b2b, B2b marketing, marketing automation, Act-On Software, Jeff Ogden, Find New Customers

Special Guest: Adele Revella, President of Buyer Persona Institute, Inc. ‪http://buyerpersona.com Buyer personas are a fundamental aspect of B2B marketing. These detailed profiles of customers that the company hopes to attract help marketers make essential marketing decisions. During this episode, guest host Jeff Ogden and Adele Revella, President of the Buyer Persona Institute and author of The Buyer Persona Manifesto, discuss: • The dangers of using made-up or irrelevant information about your buyers • Why you should avoid building personas about too many buyers • How to avoid building bad buyer personas ----- MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit ‪http://actonsoftware.com to learn more. ----- Upcoming episodes: During Episode 3, Joe Pulizzi, founder of the Content Marketing Institute and author of "Get Content, Get Customers" joins guest host Jeff Ogden on MadMarketingTV. Hope to see you then! http://madmarketing.tv/2011/12/01/the-mistakes-that-threaten-your-buyer-persona-initiative-mad-marketing-tv-episode-2/

 Send to a friend