Using Buyer Personas (http://www.webinknow.com/2008/07/how-well-do-you.html) to help fine tune your marketing strategy makes a lot of sense. By asking a few questions you can have the start of a few strong and particle profiles.
However, you don't want to just make them up out of thin air...unless you have a learning disability when it comes to marketing. So, what tools do you have at your disposal to validate and improve your best efforts in crafting Buyer Personas?
I wanted to ask that question of noted SEO speaker and blogger Lee Odden. Lee shares a few of his tips on how to make great Buyer Personas.
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This video was shot at the 2011 Vocus User Conference held in Baltimore, Maryland.
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About Steve Farnsworth @Steveology
Steve Farnsworth provides digital/social media marketing, branded journalism, content creation and marketing for lead generation to companies so they can increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Call 650-331-0594 for digital/social media marketing training and workshops for your company.
Disclosure: I was a guest of Vocus at the Vocus User Conference 2011. They covered all my travel expanses and the costs of attending the conference.