Special Guest: Doug Kessler, Co-founder and creative director of B2B content marketing agency of London-based marketing agency, Velocity Partners
On this episode of Mad Marketing TV, guest host Jeff Ogden and UK marketing expert, Doug Kessler discuss:
- How content marketing has been adopted over the past year
- Why is it important to differentiate your content
- The importance of developing your content brand
- Why "Relevant x Distinctive = Effective" is an important equation for content marketing
- Keys and principles of content differentiation
MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.