Category: Interiews and Presentation

Tags: adwords, smb, phone traffic, advertising, marketing, google, local business, newbie hangouts, hangout on air, online advertising, 866-2-GOOGLE

The Google AdWords Support Team takes part in a Hangout on Air explaining how you can drive phone traffic to your business. This is part 4 of 6 Hangouts that will be hosted at 11:00 AM PST every other Thursday. Next up: Driving Local Traffic on October 11th, 2012. 1:12 Meet Morgan and Adam 2:38 Morgan explains call extensions (on mobile devices) 4:52 Call metrics - showing your number on desktops and other non-mobile devices 07:00 Bidding per phone call and call metrics reporting in your account 10:04 Optimizing your account for calls - mobile campaigns for the mobile user 15:54 Morgan realizes people type with their thumbs on mobile devices 16:10 Using ad scheduling to get your calls during business hours 18:25 Display vs. Search on mobile devices 20:40 Using click-to-call only on mobile devices 22:04 Final thoughts Thanks for joining us and be sure to tune in to our next Hangout on Air. To join, simply add the Google Ads Page (http://plus.google.com/+GoogleAds) to your circles on Google+ and visit the page at the time of airing.

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