The Google AdWords Support Team takes part in a Hangout on Air explaining how you can drive phone traffic to your business.
This is part 4 of 6 Hangouts that will be hosted at 11:00 AM PST every other Thursday. Next up: Driving Local Traffic on October 11th, 2012.
1:12 Meet Morgan and Adam
2:38 Morgan explains call extensions (on mobile devices)
4:52 Call metrics - showing your number on desktops and other non-mobile devices
07:00 Bidding per phone call and call metrics reporting in your account
10:04 Optimizing your account for calls - mobile campaigns for the mobile user
15:54 Morgan realizes people type with their thumbs on mobile devices
16:10 Using ad scheduling to get your calls during business hours
18:25 Display vs. Search on mobile devices
20:40 Using click-to-call only on mobile devices
22:04 Final thoughts
Thanks for joining us and be sure to tune in to our next Hangout on Air.
To join, simply add the Google Ads Page (http://plus.google.com/+GoogleAds) to your circles on Google+ and visit the page at the time of airing.