Streamed live on November 9, 2012 Click More for topics & timeline:

• 01:29 John Posted: Begins a "Ecommerce hangout" by using the Google store as an example for site and url structure
• 04:16 John Posted: John discusses over indexation and how they decide which pages to index
• 06:00 John Posted: John discusses duplicate content and how it affects crawling
• 07:36 John Posted: discusses the main problem with ecommerce sites is URLs
• 08:07 John Posted: how to clean up duplicate content
• 10:01 John Posted: discusses using clean URL structure
• 14:50 John Posted: John provides some content tips for ecommerce sites...advises unique content and schema.org markup
• 17:25 Question Posted: are SEO URLs better? Yes... but stay within abilities...dynamic URLs can be problematic
• 19:21 Question Posted: does Google show a preference for sites facilitating customer reviews
• 20:08 Question Posted: how do little ecommerce sites compete with the likes of Amazon... John: add more value... be SPECIAL... be an expert!
• 21:57 Question Posted:  should a site in one location make geo targeted pages for more locations? John: have to find the balance between your needs and the users.... make the content useful!
• 23:11 Question Posted:  should out of stock inventory be 301ed... depends if will be back in stock
• 24:43 Question from Hangout user: question about adding related items when out of stock.... John... 404 and give user related items ... add value is key... avoid doorway pages