Ad creative can be the most compelling part of your advertising campaign. You wouldn't spend time promoting a bad product, and you shouldn't spend time optimizing campaigns with poor creatives. However, not everyone has a creative team or time to dedicate to creating complex, attractive advertisements.
Watch this Hangout on Air on the Display Ad Builder tool and learn tips for creating effective image ads in less than 15 minutes. We will also discuss new features and create example ads that can be customized for any business type.
0:54 Tiffany talks about the power of advertising on the Google Display Network
3:20 Asha explains how to use the Suggested Ads Feature
10:20 Asha shows how to create effective image ads using only text
17:58 Tiffany shows us how to create custom image ads from a blank template
22:20 Tiffany explains how to use animation effects in the Display Ad Builder
24:20 Tiffany talks about the Product Showcase Ad Template
27:50 Asha talks about measuring the success of your image ads and image ad best practices