Good day and welcome to this week's edition of the Regulators; search news with a bit of spice. The week that was had some interesting tidbits, but none more interesting or notable than yet ANOTHER high profile Google spanking (see; Google Penalizes Overstock).

As such we're going to be talking about outing, risk adverse tactics and more. We even have a special guest joining us again this week; Rob Adler. He was one the very first podcast we ever did, it's great to have him back with us. Will we get to any other news? I have no idea... it's a hot topic. But we'll see where it leads!

Let's get it rolling shall we?

Show Notes

• Overstock Story via WSJ
• Would you report your competitors?
• Rob on twitter
• Rob's link building company

Show Hosts;

• Terry Van Horne
• Steve Gerenscer
• Justin Parks
• Dave Harry

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