Newsletter Archive SEO Newsletter Dec 06 2011
Tuesday, 06 December 2011 09:34
Lead Story
The past, present and future of search
If there is one thing that I am constantly harping about, it's the need for search marketers... well...to understand search engines. It may sound obvious, but believe me it isn't. One of the elements we can look at is the history of search (makes seeing the future easier) and of course research papers (not patents).
If you want to win the battle AND the war, understanding how an engine is put together will often get you that edge over the competition.
Anyway, just wanted to share this Googly video for your consumption;
It's a fairly easy to digest one and hopefully it gets ye thinking a bit deeper about this thing of ours. Panda (and other changes) caught many off guard, don't let it happen again.
Added bonus reading;
Google Search Eye Tracking Test Findings Rosetta
| Quick Nav Links - Talk of the Town - Geek Central - Social Search - Going Vertical - Videos - Tools - Patents - |
Talk of the Town
| Quick Nav Links - Talk of the Town - Geek Central - Social Search - Going Vertical - Videos - Tools - Patents - |
Search Geek Central
| Quick Nav Links - Talk of the Town - Geek Central - Social Search - Going Vertical - Videos - Tools - Patents - |
Search Patents
Delegating authority to evaluate content Using boundaries associated with a map view for business location searching Display and navigation of a social network Generalized edit distance for queries |
Microsoft Calculating web page importance Query correction probability based on query-correction pairs Location-aware query based event retrieving and alerting Detetion of junk in search results ranking Semi-Supervised Page Importance Ranking. |
Yahoo Nothing of interest |
/end SOSG session
| Quick Nav Links - Talk of the Town - Geek Central - Social Search - Going Vertical- Videos - Tools - Patents - |
| < Prev | Next > |
|---|
