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SEO Newsletter December 14 2011

Lead Story

Personalized search and (not provided)

Ok sure, there was a TON of folks up in arms when Google stopped showing keyword referrers for those logged in. Which is certainly understandable. The fact remains, that it is what it is. Google can do as they please and we merely adapt and move along. Nothing to see here.

But when life hands you lemons, what do ya do? Make lemonade of course.

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You see there is an upside to this. We now have a far more definative signal as far as how many of the users on your site are logged in and by extention, are seeing more personalized results. In talking with members and others we do know that it is generally between 10-20%. That's nothing to sneeze at for sites with 1mil visitors.

Use this to your advantage. Look at engagement metrics. Look at social engagement (for Google social search annotations). Understand behavioural metrics and personalization. See, understand and make the most of what Google gives you even when they take something away.

Quick Nav Links - Talk of the Town - Geek Central - Social Search - Going Vertical - Videos - Tools - Patents -

Talk of the Town

Quick Nav Links - Talk of the Town - Geek Central - Social Search - Going Vertical - Videos - Tools - Patents -

Search Geek Central

Search Geek Goodies

Social Search

Going Vertical

Quick Nav Links - Talk of the Town - Geek Central - Social Search - Going Vertical - Videos - Tools - Patents

Videos

Eric Schmidt at Washington Ideas Forum

3 Deadly Mistakes with Online Video

Cutt's Corner

Can you explain what Google means by "trust"?, YouTube

Weapons

Quick Nav Links - Talk of the Town - Geek Central - Social Search - Going Vertical - Videos - Tools - Patents -

Search Patents

Google

Expanded text excerpts

Inferring demographics for website members

Three-dimensional annotations for street view data

Dynamic search box for web browser

Microsoft

Pseudo-anchor text extraction

Related tasks and tasklets for search

Comparative entity mining

Re-ranking search results based on lexical and ontological concepts

Related links recommendation

Selecting and delivering personalized content

Yahoo

Scalable semi-structured named entity detection

Social behavior analysis and inferring social networks for a recommendation system


/end SOSG session

Quick Nav Links - Talk of the Town - Geek Central - Social Search - Going Vertical- Videos - Tools - Patents -

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