Lead Story

Paid local inclusion and the drama chain

Last week was an interesting one with the big (?) story being an odd one where Bruce Clay International launched a program and website called; Paid Local Inclusion. The premise being that you could pay to get organic local listings. Obviously everyone went mental and madness ensued.

Here's a few posts of interest;

• Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?
• Local Paid Inclusion fiasco; see for yourself
• Google & Bing: We’re Not Involved In “Local Paid Inclusion”

Now, I could get into the story itself, but you can read up on it if you haven't already. What eventually became the interesting part for me was the way it gripped the industry, started some in-fighting and otherwise became a focus for many. You see, us old dogs have seen one drama after another and one thing that is always the case; we won't care in a few weeks.

We seem to feed off them and January was a banner month between this and the many mis-steps by Google. I usually stay away from them and in this case, I probably should have. So, let's get on with the REAL stuff from last week.You know, things that can actually help us do this thing of ours.

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/end SOSG session