Lead Story

Google Search Plus Your World

Tough call last week... but Googly no matter which way you turned. Ultimately we're going to go with evolution in search and not the nasty stuff going on with Mocality.

I REALLY hop ya'll didn't miss this one. Ya didn't right? As it goes, the fine folks at Google stepped up their social search elements. If you read everything out there, you'd get the sense this was all a real estate grab for Google Plus. I am not entirely sure about that having played with it for nearly a week now. It's still about the larger social graph implementations for me.

Anyway, here's a round-up for those looking for coverage;

• Google Search Plus Your World update - SNC
• Google’s Results Get More Personal With “Search Plus Your World” - SEL
• Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy - SEL
• Schmidt: Google+ Not Favored, Happy To Talk Twitter & Facebook Integration - Marketing Land
• Sharing a search story - Matt Cutts
• Does “Search Plus Your World” Actually Improve Your Search Results? Not Really - siliconfilter.com
• How Google Search Plus Your World Will Impact SEO - SEOptimise
• What the merging of Google+ and Google Search means to SEO - Raven
• Twitter: Google Search Plus Your World Bad for Web Users - SEW
• Google+ Strategy For Taking On Twitter & Facebook: Choke The Life Out Of Them

What can I say? The evolution of personalization of the social graph, entiries and dealing with logged in users are things I've already been writing about lately. Seems this was just another of those moments where I sit back, relax, and enjoy the ride.

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/end SOSG session