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SEO Newsletter January 30 2012

Lead Story

Link Whores and Hype Merchants

Ok, sure, this one isn't exactly 'News' nor a 'Lead Story' per se, but it was something that got me scratching my head about how some SEOs do things or percieve the world around them. Here, let me share first;

Google SEO: Changing On Page Text Have Ranking Effect In 2012? Search Engine Roundtable

REALLY?? In case you don't have the time to read up, here's a snippet;

"(...) a very respected and senior member at the forums said he made on-page text changes to his pages about 10 days ago and those changes had zero impact on his Google rankings. He was wondering the value of on-page text and SEO have in 2012. He said, "I have always have this suspicion, that text on site is just for google to what its about, but almost zero value for rankings.""

Double facepalm

For starters, that is one of the craziest things I've heard in awhile and speaks to the addiction many SEOs have with links. They essentially can't see the forest for the trees. As someone that has spent most of his carreer learning about how search engines work, it's akin to saying the entire IR (information retrieval) world might as well pack it in, "We have PageRank. No need for any other signals". Which of course is just silly.

Secondly, testing. I can't tell you how many times I end up face-palming because of some statement made after changes to 1 page, on 1 site etc. It shows you absolutely nothing. Anyway... that's my bitch of the week... Onwards shall we?

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/end SOSG session

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